Job Description
Align yourself with an organization that has a reputation for excellence! Ranked as No. 1 Workplace by Indeed.com, we also were awarded the Advisory Board Company’s Workplace of the Year, 3 years in a row. This recognizes hospitals and health systems nationwide that have outstanding levels of employee engagement. We offer an outstanding benefit package and competitive compensation. Join us! Discover why U.S. News & World Report has named us one of America’s Best Hospitals.
What will I be doing in this role?
As a member of the B2B Marketing team, the Associate Director, Provider Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai. The AD, Provider Marketing will be tasked with developing and driving marketing objectives, strategies, and tactics, aimed at providers of medicine, to drive growth for the organization. The AD will collaborate cross-functionally with internal partners to enable consistent application of the Cedars-Sinai brand and ensure seamless utilization of clinical content across channels. They will establish metrics and goals/success criteria and landmarks that align with organizational goals and measures the efficiency of marketing plans.
Department-Specific Duties and Responsibilities include the following, but are not limited to:
- Develops sophisticated marketing strategy and leads the ongoing implementation of fact based, goal focused, measurable marketing programs which are consistent with Cedars-Sinai’s strategic vision to produce a return on investment via business from the physician / medical group community.
- In collaboration with service line marketing and faculty, develops strategies and tactics for outreach promotion to achieve growth via physician referrals.
- Collaborates with business unit executives, councils, and/or physicians and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom-line measured results.
- Serves as primary liaison with provider-facing marketing & communication vendors.
- Provides guidance for and/or resolves complex problems.
- Initiates and advises the annual provider marketing planning by reviewing demographic, socioeconomic, driven, competitor position and other internal/external forces affecting continued business success.
- Develops and leads sophisticated short- and long-term marketing objectives to capitalize on found opportunities.
- Ensures that marketing initiatives are supervised and measured in order to monitor their efficiency. Reports outcomes to senior management.
Qualifications
Requirements:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field is required. Master’s in Business Administration or a related field is preferred.
- Eight (8) years of progressive marketing experience at a large, complex healthcare organization (e.g. biopharma organization or medical device company).
- Two (2) years of Managerial experience overseeing direct reports within a department and/or service line.
- Two (2) years of experience in healthcare marketing, preferably at an academic medical center. (Community, Advocacy and DIHE: experience in marketing Community and Social Impact).
Experience/Skills we are seeking:
- Promotion to the physician audience.
- Experience in sales enablement.
- Solid project management, analytic and organizational skills: able to coordinate multiple sophisticated projects with varied scope and impact simultaneously.
- Demonstrated ability to create and use Excel spreadsheets for data tracking and analysis.
- Ability to identify problems and resourcefulness to resolve them independently wing own initiative.
- Ability to multi-task within short timelines, coordinate and prioritize work and complete assignments in a timely and accurate manner.
- Excellent verbal and written communication skills.
- Ability to interact effectively with staff members at all levels of the organization as well as with external partners.
- Must be highly organized, patient, persistent and require minimal supervision in performing assigned tasks.
Req ID : 5970
Working Title : Associate Director, Provider Marketing
Department : Corporate Sales
Business Entity : Cedars-Sinai Medical Center
Job Category : Marketing / Communications
Job Specialty : Marketing
Overtime Status : EXEMPT
Primary Shift : Day
Shift Duration : 8 hour
Base Pay : $151,652.80 - $272,979.20
Our compensation philosophy
We offer competitive total compensation that includes pay, benefits, and other recognition programs for our employees. The base pay range shown above takes into account the wide range of factors that are considered in making compensation decisions including knowledge/skills; relevant experience and training; education/certifications/licensure; and other business and organizational factors. This base pay range does not include our comprehensive benefits package and any incentive payments that may be applicable to this role. Pay Transparency Non Discrimination Provision (PDF) (opens in new window)
Diversity and Inclusion at Cedars-Sinai
We are caretakers and innovators committed to the pursuit of equitable healthcare. But health equity is not possible without representation. Our commitment to diversity goes beyond demographics or checking boxes. Our people must reflect the diverse identities, experiences and geographies of the communities and patients we serve – because that’s what our patients, colleagues and communities deserve. Quality Care and Research—For All, By All (opens in new window).
Cedars-Sinai is an Equal Employment Opportunity employer.
Cedars-Sinai does not unlawfully discriminate on the basis of the race, religion, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition (cancer-related or genetic characteristics or any genetic information), marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age (40 or older), military and/or veteran status or any other basis protected by federal or state law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at Applicant_Accommodation@cshs.org and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Cedars-Sinai will consider for employment qualified applicants with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring.
At Cedars-Sinai, we are dedicated to the safety, health and wellbeing of our patients and employees. This includes protecting our patients from communicable diseases, such as influenza (flu) and COVID-19. For this reason, we require that all new employees receive a flu vaccine based on the seasonal availability of flu vaccine (typically during September through April each year) as a condition of employment, and annually thereafter as a condition of continued employment, subject to medical exemption or religious accommodation. For the same reason, you may also be required to receive other vaccines such as COVID-19 as a condition of employment. Cedars-Sinai reserves the right to make modifications to its required list of vaccines as required by law and/or policy. Cedars-Sinai’s AA Policy Statement (PDF) (opens in new window)
