Job Description
Job Summary: Key Job Responsibilities
The Director of Marketing Sponsorships manages the portfolio of brand and marketing partnerships in areas including sports, retail and other potential areas. Current sponsorships include our marketing partnership with United States Olympic and Paralympic Committee (USOPC) and the LA28 Olympic and Paralympic Games, professional sports teams such as the Los Angeles Rams and Angel City Football Club, college athletics such as Loyola Marymount University, and retail destinations such as the Beverly Center.
The primary responsibility will be to oversee our Olympic and Paralympic Movement. This individual will serve as a senior representative on behalf of Cedars-Sinai with the governing bodies and requires an individual who has tremendous expertise in managing external and internal partners, direct experience navigating the OlyPara ecosystem and a proven track record of building integrated partnership marketing programs.
The position leads efforts to build awareness and drive acquisitions, which includes managing all sponsorship assets across the totality of Cedars-Sinai’s portfolio. This individual needs to understand our target audiences, identify overall marketing objectives, and develop comprehensive marketing plans that best achieves performance metrics and return on investment. This may also include conducting consumer research and sponsorship valuations.
This individual will develop close partnerships with peer leaders within Marketing and Communications and with executive leadership in priority areas to enable consistent application of the Cedars-Sinai brand, ensure seamless utilization of content across channels, and establish metrics to measure the effectiveness of marketing plans. Ensures that stakeholders and leaders are kept updated on all marketing tactics and performance metrics.
Primary Duties and Responsibilities:
- Leads and oversees all marketing elements related to sponsorships and partnerships. In particular, managing and leading all efforts pertaining to the LA28 Olympics and Paralympics in Los Angeles and partnership with United States Olympic and Paralympic Committee.
- Develops a strategic approach to national & regional partnerships in support of business objectives.
- Supports business priorities by ensuring the application of business and marketing priorities and the application of relevant data in the selection of sponsorship marketing partnerships and execution of sponsorship marketing programs.
- Understands line-of-business (LOB) needs in order to build sponsorship activations that maximize return on investment, sponsorship key performance objectives and activation engagement objectives.
- Leads the application of seven to eight figure budget in support of sponsorship marketing and reforecast when needed.
- Socializes the sponsorship strategic approaches with executives and the senior leadership team
- Assists with the negotiation and valuation of new & existing sponsorships.
- Leads cross-functional teams (internal and external) through the development and execution of sponsorship activations and integrations (e.g., internal creative team, agency, media, digital, organizational communications, etc.).
- Communicates key metrics and opportunities to senior leadership through written reports, presentations and stakeholder status meetings for both existing and new sponsorships.
- Ensures integration of sponsorship activities with overall marketing campaigns, other key functional groups and key agency partners.
- Develops and applies metrics and measurement tools for the evaluation of sponsorship investments and initiatives aligned with overall marketing and national sponsorship metrics.
- Develops and oversees consumer research surveys to help measure the effectiveness of sponsorships (when appropriate).
Qualifications
Educational Requirements:
Bachelor's Degree Business, Marketing, Communications or a related field
Licenses:
No license or certification required
Experience:
10+ years Progressive experience in corporate sponsorships and experience marketing
7+ years Leading people and teams. Experience developing and executing a successful national brand sponsorship plan
5 years Experience leading people and teams with a proven track record of managing and communicating with C-level executives at sponsorship properties and internally.
5 years Experience developing and executing a successful national brand sponsorship plan. Proven track record of showing the demonstrative value of specific sponsorship activities and activations.
Qualifications:
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About Us
About the Team
Req ID : 7076
Working Title : Director, Marketing
Department : Marketing
Business Entity : Cedars-Sinai Medical Center
Job Category : Marketing / Communications
Job Specialty : Marketing
Overtime Status : EXEMPT
Primary Shift : Day
Shift Duration : 8 hour
Base Pay : $87.49 - $157.48
Our compensation philosophy
We offer competitive total compensation that includes pay, benefits, and other recognition programs for our employees. The base pay range shown above takes into account the wide range of factors that are considered in making compensation decisions including knowledge/skills; relevant experience and training; education/certifications/licensure; and other business and organizational factors. This base pay range does not include our comprehensive benefits package and any incentive payments that may be applicable to this role. Pay Transparency Non Discrimination Provision (PDF) (opens in new window)
Diversity and Inclusion at Cedars-Sinai
We are caretakers and innovators committed to the pursuit of equitable healthcare. But health equity is not possible without representation. Our commitment to diversity goes beyond demographics or checking boxes. Our people must reflect the diverse identities, experiences and geographies of the communities and patients we serve – because that’s what our patients, colleagues and communities deserve. Quality Care and Research—For All, By All (opens in new window).
Cedars-Sinai is an Equal Employment Opportunity employer.
Cedars-Sinai does not unlawfully discriminate on the basis of the race, religion, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition (cancer-related or genetic characteristics or any genetic information), marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age (40 or older), military and/or veteran status or any other basis protected by federal or state law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at Applicant_Accommodation@cshs.org and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Cedars-Sinai will consider for employment qualified applicants with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring.
At Cedars-Sinai, we are dedicated to the safety, health and wellbeing of our patients and employees. This includes protecting our patients from communicable diseases, such as influenza (flu) and COVID-19. For this reason, we require that all new employees receive a flu vaccine based on the seasonal availability of flu vaccine (typically during September through April each year) as a condition of employment, and annually thereafter as a condition of continued employment, subject to medical exemption or religious accommodation. For the same reason, you may also be required to receive other vaccines such as COVID-19 as a condition of employment. Cedars-Sinai reserves the right to make modifications to its required list of vaccines as required by law and/or policy. Cedars-Sinai’s AA Policy Statement (PDF) (opens in new window)
