Job Description
Job Summary: Key Job Responsibilities
The Executive Director, Digital Channel Strategy is responsible for overseeing and shaping the digital presence and strategy of Cedars-Sinai.
Shapes and directs the strategic vision for web, digital marketing, digital content, and social media initiatives at Cedars-Sinai. Creates comprehensive digital strategy that aligns with the Cedars-Sinai's overall mission, vision, and business objectives, with a focus on leading patient engagement, education, and care delivery.
Responsibilities include overseeing web operations, crafting and executing a 3-5 year strategic roadmap for Cedars-Sinai's digital channels to ensure sustained growth and alignment with strategic goals, including but not limited to growing our web presence, establishing customer acquisition cost strategies, and leading digital marketing efforts to enhance targeted acquisitions (volume and net income) and overall brand awareness. Collaborates cross-functionally with Marketing and Communications and other organizational leaders to implement key strategic digital marketing initiatives across all major institutional areas, including service lines, academics, research, and education.
Qualifications
Educational Requirements:
Bachelor's Degree - minimum requirement Marketing, Communication, Business Administration, Digital Media, or a related field
Master's Degree - preferred MBA or a master's in a relevant field can be advantageous
Licenses:
No license or certification required
Experience:
12 years Proven experience in digital marketing, web management, and content strategy, ideally within a healthcare or related industry.
8 years Senior management roles related to digital strategy, marketing, or communications.
Physical Demands:
Sit at a desk or table with some walking, standing, bending, stooping, or carrying of light objects.
Perform continuous operation of a personal computer for four hours or more.
Use hands and fingers to handle and manipulate objects and/or operate equipment.
About Us
About the Team
Req ID : 5957
Working Title : Exec Dir, Digital Channel Strategy
Department : Marketing Communications Admin
Business Entity : Cedars-Sinai Medical Center
Job Category : Marketing / Communications
Job Specialty : Creative Media
Overtime Status : EXEMPT
Primary Shift : Day
Shift Duration : 8 hour
Base Pay : $87.49 - $157.48
Our compensation philosophy
We offer competitive total compensation that includes pay, benefits, and other recognition programs for our employees. The base pay range shown above takes into account the wide range of factors that are considered in making compensation decisions including knowledge/skills; relevant experience and training; education/certifications/licensure; and other business and organizational factors. This base pay range does not include our comprehensive benefits package and any incentive payments that may be applicable to this role. Pay Transparency Non Discrimination Provision (PDF) (opens in new window)
Diversity and Inclusion at Cedars-Sinai
We are caretakers and innovators committed to the pursuit of equitable healthcare. But health equity is not possible without representation. Our commitment to diversity goes beyond demographics or checking boxes. Our people must reflect the diverse identities, experiences and geographies of the communities and patients we serve – because that’s what our patients, colleagues and communities deserve. Quality Care and Research—For All, By All (opens in new window).
Cedars-Sinai is an Equal Employment Opportunity employer.
Cedars-Sinai does not unlawfully discriminate on the basis of the race, religion, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition (cancer-related or genetic characteristics or any genetic information), marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age (40 or older), military and/or veteran status or any other basis protected by federal or state law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at Applicant_Accommodation@cshs.org and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Cedars-Sinai will consider for employment qualified applicants with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring.
At Cedars-Sinai, we are dedicated to the safety, health and wellbeing of our patients and employees. This includes protecting our patients from communicable diseases, such as influenza (flu) and COVID-19. For this reason, we require that all new employees receive a flu vaccine based on the seasonal availability of flu vaccine (typically during September through April each year) as a condition of employment, and annually thereafter as a condition of continued employment, subject to medical exemption or religious accommodation. For the same reason, you may also be required to receive other vaccines such as COVID-19 as a condition of employment. Cedars-Sinai reserves the right to make modifications to its required list of vaccines as required by law and/or policy. Cedars-Sinai’s AA Policy Statement (PDF) (opens in new window)
